Submissions Submissions Submissions

The most dreaded weeks are those, filled with submissions.

No design is 100% perfect. There’s no real definite marking scheme for designs, that’s what I feel. It really is alot on opinions and perceptions, which can be influenced by culture, background, context and a ton of other stuff.

With that came the first major submission.

Submission 1: CA2 NanYang Optical print ad

Having started in the holidays, but as usual not being completed till the 11th hour, it was the transformation of the Nanyang Optical Ad.

This was the ad we got -

We all had to agree, that it was already quite good. It was eye catching, gets the message across and well, contains all the fine prints that you won’t want to bother reading.

And that my friends, was a challenge.

So this is my final product!

It’s rather simple and plays around with the tagline. Arranged and re-sized to match  one of the boards used during eye-check ups. The star adds the second meaning for  the arrangement as it makes it look a little like a tree. The whole thing was originally  green, but my awesome classmates (sharon, clarissa and amanda) told me I should  change it to red, if not it would have looked like a Hari Raya poster.

And this is the original idea, see the difference? Hehe, I like the difference alot. Thanks guys!

Here it is on the black mounting board, that was quite easy to cut but horribly troublesome to measure out the center portion for the print ad. Overall the class had very nice concepts and execution, I’d have to agree with Ms Nga that we’ve come a long way from when we started out just sketching our animals haha.

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Submission 2: CA3 Mascot Development

A development of a mascot, again. This time for the product that we did on for our Advertising Management’s 4-week campaign.

My group did on Sobe, so the mascot had to be done around Sobe.
The original inspiration I got was from a small wooden Japanese doll key chain that my sister had. But after consultation with Ms Nga, it didn’t quite relate to the intended target audience. So it had to take a more local twist and with that I present to you -

The Final Mascot – The bean head is quite noticeable right?
Round 2 of submission was more manageable, after getting the hang of it. I’m very pleased with this one, because I got to step out of my comfort zone and try using illustrator for the drawing. =)