Product & Brand creation Part 1…
Introduction to today’s lesson:
“Single-Point” – That’s pretty much all I remember. But it’s the gist!
How do you turn – Nothing
like this blank sheet of canvas- [which is technically a white square]
Into something out of the ordinary. Something you would never have thought in your wildest imagination about. Something that will shock you. Muahahah…
So here’s the task.
I was grouped with Yi Han and each pair was given an animal for the mascot, and then product we had to work on.
What do you know, we got a cow and we had to come up with a mascot and a brand/product name for the milk.
cow + milk
Cow + Milk
COw +MIlk
COW + MILK!!!!!
So we thought along the lines of traditional milk packaging-
The red line is kinda like our brain waves – thinking logically and traditionally
If you ever want to be different here’s some advice.
DON’T think along a straight line haha
We came up with- normal milk, normal flavors, normal benefits. Everything was just normal normal normal.
But then. But THen.
The lines started to curve abit so to speak.
And the ideas started to flow. From Caramel to Cookies to Peanut Butter and Root Beer.
So it began, a string of ideas that kept flowing into an ingenious mix that resulted in our brand name, mascot and product.
Muahahahaha Milk
[that's 4 'ha's]
Product description: A blend of unique flavors with Carbonated Milk.
That’s right folks, CARBONATED[gas-y] Milk.
This coming week we’ll be continuing working on it, coming up with a mascot from what we are supposed to sketch over this week. Though we’ve got a rough idea how it’ll look like, I’ll wait till it’s done to show you all. =) So stay tuned!
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Extras corner
So the internet is really a good place to get inspiration – but where do YOU start?
Every post, I’ll be providing a link or two to some great sites which feature tutorials, inspirational works and links, some guides and articles about different kinds of design.
They say to save the best for last- But who can resist?
Here’s one of my favorite sites – http://www.smashingmagazine.com/
Like the name suggests, it’s like a magazine with articles written and works compiled. It covers many aspects of design and is an eye-opener for anyone who wants to take the first step into just the area of design.
